The auction will help raise money for UNESCO
The Prada Fall/Winter 2020 campaign is proposed not as inert imagery, but as an action. Together with Sotheby’s, the Italian fashion house will be holding an auction to raise money for UNESCO’s educational project for vulnerable populations across the globe.
The online action will include fashion items, photographic prints, show invitations and runway props that have been pulled from the Prada Fall/Winter 2020 men’s and women’s show from back in January. The auction will be staged on October 2, with a small number of items being unveiled on Sotheby’s website from July 20.
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