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From local pubs to his own boutique, Paul Smith stages a vibrant campaign that captures the spirit of Britishness with whimsical flair
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-112217" src="https://backend.daman.co.id/wp-content/uploads/2025/10/b47087fa517f5b778955a56873a1eebdb849bafb-1251x1564-1.jpg" alt="" width="1251" height="1564" srcset="https://backend.daman.co.id/wp-content/uploads/2025/10/b47087fa517f5b778955a56873a1eebdb849bafb-1251x1564-1.jpg 1251w, https://backend.daman.co.id/wp-content/uploads/2025/10/b47087fa517f5b778955a56873a1eebdb849bafb-1251x1564-1-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2025/10/b47087fa517f5b778955a56873a1eebdb849bafb-1251x1564-1-819x1024.jpg 819w, https://backend.daman.co.id/wp-content/uploads/2025/10/b47087fa517f5b778955a56873a1eebdb849bafb-1251x1564-1-768x960.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2025/10/b47087fa517f5b778955a56873a1eebdb849bafb-1251x1564-1-1229x1536.jpg 1229w" sizes="auto, (max-width: 1251px) 100vw, 1251px" />
PAUL SMITH’s Fall/Winter 2025 campaign brings Notting Hill to life with an eclectic take on British eccentricity. Shot across beloved neighborhood landmarks—from the Earl of Lonsdale pub to the Notting Hill Fish + Meat Shop and Paul Smith’s Westbourne House boutique—the imagery captures model Thibaud Charon juggling whimsical props, from double basses to oversized carrots. Adding to the playfulness, the 1998 Paul Smith x Mini Cooper makes a nostalgic cameo, underscoring the brand’s wit and charm.
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Paul Smith channels British eccentricity for Fall/Winter 2025

Paul Smith