The campaign for Brioni’s Fall/Winter 2024 collection features Oscar Isaac, precise tailoring and the slow luxury philosophy
Known for his charm and adaptability, Oscar Isaac lent his star power in a campaign that fused his artistic vision with Brioni’s exquisite craftsmanship. Shot in New York by Josh Olins, Brioni’s fall/winter 2024 campaign showcases a personal and understated style that draws attention to Isaac’s character and the fine craftsmanship of Brioni’s tailoring. Against a stark black background, the images highlight the collection’s timeless cinematic beauty. In keeping with Brioni’s “Portraiture” philosophy, this campaign highlights the brand ambassador’s unique sense of style and personality.
One of the campaign’s most notable features is a video that has Isaac performing string instruments. This pulsating performance accentuates the smooth flow of Brioni’s clothing as it moves, showcasing its harmonious blend of style and functionality. The Vagabond overshirt is one of the collection’s signature items and is beautifully made from cashmere and double-splittable wool. Tailored basics and bold knitwear also perfectly capture the brand’s philosophy.
In the aforementioned video, Oscar Isaac goes beyond his usual role as an actor and shows us his more musical side. The video also underlines how the Brioni Fall/Winter 2024 collection offers a unified wardrobe for the contemporary man.
TEXT Diar Matahari