ROYAL DRIVE. A royal night out is prepared for the French maison’s latest ticking creation for men: Drive de Cartier

Édgar Ramirez

While it doesn’t look as lavish as some other palaces, the Palazzo Gondi in the heart of Florence, Italy is not the one to be taken lightly. For one, it’s said that the Leonardo da Vinci had stayed and painted the “Mona Lisa” inside one of the parts in the palace.

On June 14 to 16, 2016, the Palazzo had, once again, became the center for artists when Cartier occupied the palace to introduce its latest men’s watch, Drive de Cartier. We said “occupied” because Cartier actually turned the palace into a “house;” most specifically, the house of a Drive de Cartier man.

During the three-day event, the Drive man opened his residence to “the eclectic artists close to his heart,” including actor Édgar Ramirez, Greek artist Konstantin Kakanias and fashion journalist extraordinaire Suzy Menkes. Meanwhile, rocker Lawrence Taylor Nancy Whang from LCD Soundsystem, French pop quarter L’Impératrice and many more performed at the house to entertain the guests.

Bertrand Burgalat & Vanessa Seward

Stefano Tonchi

David Coggins

Konstantin Kakanias

Mandla Sibeko

Nicolas Lemoigne

Shuhei Nishiguchi

Simon Lohmayer

Suzy Menkes

Trystan Putter

Christopher Lee, Sean Lee Davies & Chris Edwards

Cyrille Vigneron, CEO of Cartier, and Bianca Brandolini

Jonas Cuaron, Édgar Ramirez & Arnaud Carrez

Saharat Sangkapricha , Chris Edwards & Édgar Ramirez

L Imperatrice

Lawrence Taylor

Nancy Whang from LCD Sound System

Paul Sevigny

The Maison’s newest men’s watch, Drive de Cartier is known for its unique cushion-shaped case, “an expression of the Cartier man’s elegance and independent spirit.” The watch is also created with guilloché dial and blue sapphire winding crown. The case back is transparent, allowing the wearer a full view of the Manufacture Movement 1904 MC inside.

Photos Cartier

Open House: Cartier Occupies Italian Palace to Introduce “Drive de Cartier” Watch

2016,

Cartier,

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edgar ramirez,

exhibition,

Florence,

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Konstantin Kakanias,

L'Imperatrice,

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Shuhei Nishiguchi,

Suzy Menkes