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<h2><a href="http://www.starbucks.com/" target="_blank" rel="noopener">Starbucks</a> started out as a small soulful coffee seller in Seattle. Over time, it became a victim of its own wild success, essentially losing the personal touch. CEO <a href="http://www.myprimetime.com/work/ge/schultzbio/" target="_blank" rel="noopener">Howard Schultz</a> decided enough was enough, so he is trying to give the company its soul back. This is the story of how he has been doing it.</h2>
<a href="https://backend.daman.co.id/wp-content/uploads/2011/06/Onward-Starbucks-Howard-Schultz.jpg"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-5819" title="Onward-Starbucks-Howard Schultz" src="https://backend.daman.co.id/wp-content/uploads/2011/06/Onward-Starbucks-Howard-Schultz.jpg" alt="" width="406" height="600" srcset="https://backend.daman.co.id/wp-content/uploads/2011/06/Onward-Starbucks-Howard-Schultz.jpg 406w, https://backend.daman.co.id/wp-content/uploads/2011/06/Onward-Starbucks-Howard-Schultz-203x300.jpg 203w" sizes="(max-width: 406px) 100vw, 406px" /></a>


In the latest best-selling CEO memoir, Onward: How Starbucks Fought for Its Life Without Losing Its Soul, from Starbucks CEO Howard Schultz, along with writer Joanne Gordon, a picture of the &#8220;real&#8221; Starbucks emerges.
Among certain people, the very word &#8220;Starbucks&#8221; would conjure up images of soul-less outlets that were putting the soulful mom-and-pop shops out of business. But this book addresses the things that the CEO is trying to change to give his company its soul back.
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Onward: How Starbucks Fought for Its Life Without Losing Its Soul

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