Officine Panerai partnering up with Milan Triennale for art exhibition

Officine Panerai is the main partner of O’clock – Time Design, Design Time art exhibition that analyzes the relationship between the concept of time and design.

 

The art exhibition is on display at the Milan Triennale. Officine Panerai is the main partner of O’Clock – Time Design, Design Time, the exhibition that analyzes the relationship between the concept of time and design, on display at Milan Triennale from October 11, 2011 to January 8, 2012.

The works on show, which have been specially set up by Patricia Urquiola, describe the way in which some 80 international designers and artists have interpreted or represented one of the fundamental themes of the Panerai culture, that of time.

Patricia Urquiola has also created for Officine Panerai the installation I mondi di Officine Panerai (The Worlds of Officine Panerai) in which eight watch models recount, as protagonists, the design of Panerai.

That I mondi di Officine Panerai  installation, positioned at the end of the exhibition, is open from October 11 to 23 and consists of eight models in as many display cases, in which the watches are presented in a setting that skilfully blends humor and poetry and creates the effect of a time tunnel, which appears to possess a soul, that of time.

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