Noah Lyles and A$AP Nast embody the bold spirit of Adidas Y-3’s Spring/Summer 2025 collection in a striking new campaign
Adidas Y-3, the avant-garde collaboration between Yohji Yamamoto and Adidas, continues to redefine the intersection of high fashion and sportswear with its Spring/Summer 2025 campaign, “A Moment in Time.” This season Olympic gold medalist sprinter Noah Lyles and rapper A$AP Nast take center stage as brand ambassadors, bringing their distinctive energy to the collection.
Captured by renowned photographer Renell Medrano, the black-and-white images—set against the dynamic backdrop of Los Angeles—exude a sense of timelessness. Lyles and Nast wear signature Y-3 pieces including oversized prints, paint-splattered designs and effortlessly tailored casual suits, long-sleeved shirts and sweatpants.
The collection also introduces cutting-edge footwear, reinforcing Y-3’s commitment to pushing creative boundaries. By merging fashion, music and sport, the campaign highlights the brand’s ability to transcend cultural categories while maintaining its pioneering aesthetic. With Lyles and Nast at the forefront, Y-3 continues to shape the future of style.
TEXT Diar Matahari