News: Giorgio Armani Taps TV Actors to Star in its Made-to-Measure Campaign

THE MEASURE OF A MAN. Leave it to Giorgio Armani to create impeccable suits that smoothly follow body contour and are precisely cut. With its Made to Measure service, the brand encourages customers to treat suits as an everyday tool for men of all ages, professions and origins.



Projecting that idea is its latest campaign featuring three seasoned actors whose careers started on television. American actor Matt Bomer of “White Collar” and “Normal Heart” fame, British actor Dan Stevens from “Downton Abbey” and Chinese actor “Chen Kun” from “Love Story in Shanghai” were photographed by John Balsom in a historic New York theatre. The shoot featured the actors in spontaneous, candid poses that exuded the new attitude of the bespoke tailored suits informal, more relaxed, but still stylish even for something so mundane.