Ralph goes ‘into the wild’. The classic American label Ralph Lauren has officially dropped “Polo” from its name while simultaneously launching an entirely new line, Ralph Lauren Denim & Supply
Launched in August on its own website, the sometimes grungy but stylish collection, Ralph Lauren Denim & Supply, for men and women was inspired “by vintage and heritage stuff … born out of the warehouse and artistic communities of Brooklyn.”
The fall-winter 2011 premiere collection is based on three themes: “Into the Wild,” “The Lodge” and “The Wharf.” It’s quite a departure from the clean, preppy classics that the brand is known for, but it is also more competitively priced, so it should fare quite well.
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