The rising artist steps into a new creative arena as Burberry’s latest campaign brings Daniel Lee’s vision of modern British summer to the countryside
Moses Martin, son of actress Gwyneth Paltrow and Coldplay frontman Chris Martin, makes his fashion debut with Burberry, joining the British house for its latest seasonal narrative, “Escape to the Countryside.” Capturing Daniel Lee’s modern interpretation of the classic British summer, photographer Chris Rhodes takes Martin through scenic rural roads, quiet village stops and the historic grounds of Deene Park in Northamptonshire.
Martin wears a selection of Burberry staples that capture the campaign’s relaxed spirit, from rugby shirts and cotton piqué polos to jeans and the Leadenham trench coat. The house’s signature Check makes its presence felt across collars, travel bags, backpacks and other weekend essentials.
More than a straightforward fashion debut, the campaign reflects Burberry’s continued exploration of British identity through Lee’s contemporary lens. Its rich heritage and outdoor roots meet a more carefree, youthful attitude, giving Martin an intriguing new chapter beyond music and a confident first step into the world of luxury fashion.
TEXT Diar Matahari