Michael Jordan and the Jordan Brand Are Committing $100 Million Towards Racial Equality

A joint commitment from Michael Jordan and the Jordan Brand in order to create a lasting impact together.

In a showcase of support for the ongoing fight against racism and racial brutality, Michael Jordan and the Jordan Brand are committing $100,000,000 USD over the next decade for organizations dedicated to ensuring racial equality, social justice and greater access to education.

“Through our Jordan Wings Program, we have been focused on providing access to education, mentorship and opportunity for Black youth facing the obstacles of systemic racism. But we know we can do more,” explained the President of Jordan Brand, Craig Williams. “In addition to the investment from Nike Inc., we are announcing a joint commitment from Michael Jordan and Jordan Brand to donate $100 million over the next 10 years. We must join forces with the community, government and civic leaders to create a lasting impact together. There is still more work for us to do to drive real impact for the Black community. We embrace the responsibility.”

Furthermore, the Jordan brand also made an announcement that, until the ingrained racism that allows its country’s institutions to fail is completely eradicated, the brand will remain committed to protecting and improving the lives of black people. “Jordan Brand is us, the Black Community. Jordan Brand is more than one man. It has always been a family,” the brand stated. “We represent a proud family that has overcome obstacles, fought against discrimination in communities worldwide and that works every day to erase the stain of racism and the damage of injustice.”

In addition, Michael Jordan himself also shared a heartfelt message regarding the tragic loss of George Floyd and the violence towards people of color.