BLACK COMEDY. Lanky model John Hein is leading a double life: He pulls off grim, menacing looks before the camera, but Hein in real life and on social media is a full-time joker
Suit and shoes by Boss by Hugo Boss, sweater by Ben Sherman
A model’s Instagram account is typically filled with landscapes that provoke feelings of wanderlust and stunning photography.
In a way, beauty becomes sort of an invisible theme that weaves itself through campaign and editorial shots and travel memories. Not so with John Hein.
This American model really knows how to crack you up with cheeky images and witty captions. Posts uploaded during his travels are complete rib-ticklers, made all the merrier by his larger-than-life facial expressions. In previous interviews, the 27-year-old didn’t shy away from admitting one of his greatest obsessions: the “Seinfeld” TV series with George Costanza being his favorite character.
Back to modeling, however, Hein has shown his ability to orchestrate some serious career moves. These, in turn, have bagged him hundreds of editorials and a number of high-profile campaigns, including for Calvin Klein Watches + Jewelry where he posed with his real-life model girlfriend Tilda Lindstam. For this particular photo shoot, the ex-punk singer channels a dark mood on the streets of Los Angeles.
DA MAN: Hi John, how are you doing? And what are you currently busy working on?
John Hein: I’m doing great. I’m currently working on some short films for a festival that some friends and I put on in New York.
DA MAN: Let’s talk about the most obvious thing: your love for “Seinfeld.” Since when have you been obsessed with this TV series?
John Hein: I grew up watching “Seinfeld” with my family since before I was even old enough to understand some of the jokes.
DA MAN: Why George? What made him appeal to you?
John Hein: George represents all the negative qualities about people that I think are funny. He’s neurotic, jealous, cynical, and he’s a liar. He does things that you sometimes want to do, but never could.
DA MAN: Is this a family thing? Or are you the only one obsessed with “Seinfeld”?
John Hein: Everyone in my family likes it, but my younger brother and I are the ones who know everything about it. We quote lines all the time to each other.
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