You might remember that last month, MCM announced that it’s partnering with British designer Christopher Raeburn for a capsule collection. The said collection has recently been unveiled on June 11, 2016 during London Collections: Men spring/summer 2017 edition
Created in conjunction with the German brand’s 40th anniversary that falls this year, the capsule is the first of many efforts by MCM to realize its ambition to be fully sustainable by 2020. To do that, Raeburn has reworked MCM’s iconic Visetos canvas and made it into trench coats, parkas, bombers and riding jackets. Each of the pieces is made with materials like Schoeller 4-way-stretch and Ecoalf Nylon, which meet the criteria of the bluesign system for sustainable textile production.
“I found it thrilling to collaborate with a like-minded brand that shares my passion for innovation and sustainability,” says Raeburn in an official statement. “Together, we have created a new vision of travel and luxury for the 21st-century global nomad.”
To convey that “global nomad” theme, the 25-piece capsule was presented in a one-of-a-kind digital runway show. Held in collaboration with design studio Universal Everything and London-based DJ duo Raime, the show features a 360-degree installation that took the models and guests—including CL, Lucky Blue Smith and sister Pyper America—across landscapes and cityscapes in various weather conditions.
See some of our favorite looks below:
Photos: PRNewsFoto/MCM & WWD
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