Louis Vuitton X BTS merges luxury with contemporary culture

The collaboration opens up a new chapter for both the fashion house and pop icon

Undoubtedly one of the most influential groups in the world today, South Korean pop idols BTS have surmounted borders and captured the hearts of millions across the globe. But beyond the Grammy nominations and Billboard accomplishments, they are recognized for their uplifting messages.

This far-reaching positive influence resonates with Louis Vuitton’s Men’s Artistic Director, Virgil Abloh, who looked forward to sharing their exciting collaborative projects. Throughout its history, Louis Vuitton has opened its doors to renowned artists, and the addition of BTS as ambassadors adds a fresh spin that merges heritage with contemporary culture.

“I am delighted BTS are joining Louis Vuitton today. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on,” says Virgil Abloh.

Likewise, BTS members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook, cherish this opportunity with great enthusiasm. “Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us. We are excited for our upcoming projects with Virgil Abloh,” adds BTS.