In Louis Vuitton’s Pre-Fall 2021 Men’s Collection, Virgil Abloh explores the idea of conforming to a new definition of normalcy as mundane wardrobe items are re- appropriated for a new world order.

In his ongoing transformation of elitist codes into symbols of inclusivity, the Artistic Director of men’s collection studies the luxury of normalcy – the state of being normal – and what conforming to it means in a post-2020 society. Underpinning old codes with new values, the pre- fall collection portrays the comfort of a progressive conventionally inclusive to all: the mundane wardrobe re-appropriate for a new world order.






PHOTOGRAPHY JALAN AND JIBRIL DURIMEL (@DURIMEL)
MODELS ISMAEL SAVANE, MAMADOU DIAGNE, LARS JAMMAERS, ANIS AYOUB, NOUFEL BAS, BENJAMIN C.
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