Logan Lerman, Matthew Beard & Billy Howle for Prada SS16

POSTER BOYS. One can be forgiven to think that Prada is doing it all over again with a squad of actors fronting the seasonal campaign


Logan-Lerman Prada Spring:Summer 2016
Logan Lerman


But the fact that the three actors picked by the Italian sartorial house are 26 years old and below can be quite intriguing. Regardless of their cinematic claim to fame, Logan Lerman, Matthew Beard and Billy Howle are relatively fresh faces at the global stage.

However, this intentional choice might have to do with what the brand’s spring/summer 2016 collection has in store: boyish styling and cuts (check out the runway show in Milan last June).

In the hands of British fashion photographer Craig McDean, these boys morph into a pack of willful young adults, readily seizing hot seats in any showbiz arena. The ever-visionary Prada might just have seen that future first.


Billy Howle


Matthew-Beard Prada Spring:Summer 2016
Matthew Beard