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<p><em><strong>In the latest Hugo Boss&#8217; underwear campaign, Liam Payne strips down with Stella Maxwell.  Photographed by Mert Alas and Marcus Piggott inside an apartment in Berlin, the former member of One Direction and Maxwell portray an interpretation of a young couple falling madly in love.</strong></em></p>
<p><img loading="lazy" decoding="async" class="size-full wp-image-66976 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2019/11/20191101-Hype-cover-Liam-Payne-04.jpg" alt="" width="640" height="960" srcset="https://backend.daman.co.id/wp-content/uploads/2019/11/20191101-Hype-cover-Liam-Payne-04.jpg 640w, https://backend.daman.co.id/wp-content/uploads/2019/11/20191101-Hype-cover-Liam-Payne-04-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2019/11/20191101-Hype-cover-Liam-Payne-04-315x473.jpg 315w" sizes="(max-width: 640px) 100vw, 640px" /></p>
<p>The highlight of this campaign shoots—and probably most intimate of all the images—is when the pair intertwined on the bed while his female counterpart wears only his underwear and Liam wearing nothing at all.</p>
<p>“You know what, there&#8217;s a lot more nudity in an underwear campaign than I would have thought there would have been when I signed up for it,” said Liam in an interview. “For me, advertising underwear without the underwear on has got the be the epitome of underwear advertisements,&#8221; he said.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-66977" src="https://backend.daman.co.id/wp-content/uploads/2019/11/HUGO_x_Liam_Payne_Bodywear_Press_Exclusive_PS20.jpg" alt="" width="2669" height="2000" srcset="https://backend.daman.co.id/wp-content/uploads/2019/11/HUGO_x_Liam_Payne_Bodywear_Press_Exclusive_PS20.jpg 2669w, https://backend.daman.co.id/wp-content/uploads/2019/11/HUGO_x_Liam_Payne_Bodywear_Press_Exclusive_PS20-300x225.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2019/11/HUGO_x_Liam_Payne_Bodywear_Press_Exclusive_PS20-768x575.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2019/11/HUGO_x_Liam_Payne_Bodywear_Press_Exclusive_PS20-1024x767.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2019/11/HUGO_x_Liam_Payne_Bodywear_Press_Exclusive_PS20-315x236.jpg 315w" sizes="(max-width: 2669px) 100vw, 2669px" /> <img loading="lazy" decoding="async" class="alignnone size-full wp-image-66975" src="https://backend.daman.co.id/wp-content/uploads/2019/11/20191101-Hype-cover-Liam-Payne-03.jpg" alt="" width="1024" height="683" srcset="https://backend.daman.co.id/wp-content/uploads/2019/11/20191101-Hype-cover-Liam-Payne-03.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2019/11/20191101-Hype-cover-Liam-Payne-03-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2019/11/20191101-Hype-cover-Liam-Payne-03-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2019/11/20191101-Hype-cover-Liam-Payne-03-315x210.jpg 315w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<p>He also admitted that “there was a lot of tequila involved&#8221; for the photo shoot. “I mean, the first day we did most of the shots for the capsule collection and then the last shots were the box shots for the front of the underwear packaging – which was just like, ‘Wow, I get to be the guy on the box,’ which was a real moment…And it just ended up being a lot more naked than I thought it was – and for her as well. She was also naked.”</p>
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<p style="margin: 8px 0 0 0; padding: 0 4px;"><a style="color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;" href="https://www.instagram.com/p/B2j7j8cJ8Rn/?utm_source=ig_embed&amp;utm_campaign=loading" rel="noopener">coming soon with @liampayne</a></p>
<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;">A post shared by <a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;" href="https://www.instagram.com/mertalas/?utm_source=ig_embed&amp;utm_campaign=loading" rel="noopener"> Mert Alas</a> (@mertalas) on <time style="font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;" datetime="2019-09-18T17:45:24+00:00">Sep 18, 2019 at 10:45am PDT</time></p>
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<p>Coming out in early November, the campaign is the final teaser of what Mert Alas and Piggott started in July. Through the series of campaign photos, Hugo Boss&#8217; underwear collection features a range of numbers from trunks, boxer briefs, and tank tops.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-66970" src="https://backend.daman.co.id/wp-content/uploads/2019/11/001_HUGO_x_Liam_Payne_Bodywear_PS20.jpg" alt="" width="1499" height="2000" srcset="https://backend.daman.co.id/wp-content/uploads/2019/11/001_HUGO_x_Liam_Payne_Bodywear_PS20.jpg 1499w, https://backend.daman.co.id/wp-content/uploads/2019/11/001_HUGO_x_Liam_Payne_Bodywear_PS20-225x300.jpg 225w, https://backend.daman.co.id/wp-content/uploads/2019/11/001_HUGO_x_Liam_Payne_Bodywear_PS20-768x1025.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2019/11/001_HUGO_x_Liam_Payne_Bodywear_PS20-767x1024.jpg 767w, https://backend.daman.co.id/wp-content/uploads/2019/11/001_HUGO_x_Liam_Payne_Bodywear_PS20-315x420.jpg 315w" sizes="(max-width: 1499px) 100vw, 1499px" /> <img loading="lazy" decoding="async" class="alignnone size-full wp-image-66974" src="https://backend.daman.co.id/wp-content/uploads/2019/11/2019_HM_Liam_BW_Packaging_003_sRGB.jpg" alt="" width="3000" height="1781" srcset="https://backend.daman.co.id/wp-content/uploads/2019/11/2019_HM_Liam_BW_Packaging_003_sRGB.jpg 3000w, https://backend.daman.co.id/wp-content/uploads/2019/11/2019_HM_Liam_BW_Packaging_003_sRGB-300x178.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2019/11/2019_HM_Liam_BW_Packaging_003_sRGB-768x456.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2019/11/2019_HM_Liam_BW_Packaging_003_sRGB-1024x608.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2019/11/2019_HM_Liam_BW_Packaging_003_sRGB-315x187.jpg 315w" sizes="(max-width: 3000px) 100vw, 3000px" /> <img loading="lazy" decoding="async" class="alignnone size-full wp-image-66973" src="https://backend.daman.co.id/wp-content/uploads/2019/11/2019_HM_Liam_BW_Packaging_002_sRGB.jpg" alt="" width="830" height="678" srcset="https://backend.daman.co.id/wp-content/uploads/2019/11/2019_HM_Liam_BW_Packaging_002_sRGB.jpg 830w, https://backend.daman.co.id/wp-content/uploads/2019/11/2019_HM_Liam_BW_Packaging_002_sRGB-300x245.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2019/11/2019_HM_Liam_BW_Packaging_002_sRGB-768x627.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2019/11/2019_HM_Liam_BW_Packaging_002_sRGB-315x257.jpg 315w" sizes="(max-width: 830px) 100vw, 830px" /> <img loading="lazy" decoding="async" class="alignnone size-full wp-image-66971" src="https://backend.daman.co.id/wp-content/uploads/2019/11/004_HUGO_x_Liam_Payne_Bodywear_PS20.jpg" alt="" width="1499" height="2000" srcset="https://backend.daman.co.id/wp-content/uploads/2019/11/004_HUGO_x_Liam_Payne_Bodywear_PS20.jpg 1499w, https://backend.daman.co.id/wp-content/uploads/2019/11/004_HUGO_x_Liam_Payne_Bodywear_PS20-225x300.jpg 225w, https://backend.daman.co.id/wp-content/uploads/2019/11/004_HUGO_x_Liam_Payne_Bodywear_PS20-768x1025.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2019/11/004_HUGO_x_Liam_Payne_Bodywear_PS20-767x1024.jpg 767w, https://backend.daman.co.id/wp-content/uploads/2019/11/004_HUGO_x_Liam_Payne_Bodywear_PS20-315x420.jpg 315w" sizes="(max-width: 1499px) 100vw, 1499px" /></p>
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Liam Payne Strips Down in Hugo Boss’ Underwear Campaign

hugo boss,

Liam Payne,

Marcus Piggott,

Mert Alas,

Stella Maxwell,

underwear campaign