Li Yifeng Is Panerai’s New Brand Ambassador

The Chinese actor and singer is ready to embody the ideals of the Italian watchmaker and add his own personal twists

Born in Chengdu, Li Yifeng made his professional singing debut in 2007 and followed this by appearing in highly acclaimed roles in numerous TV series. He has built a brilliant career by pushing his creative limits and released several albums. His diverse roles demonstrated a unique ability to excel across multiple genres. Not only that, he is also highly committed to humanitarian outreach, supporting several public service organizations.

And now, Panerai proudly announces the Chinese singer and actor to be its new brand ambassador. “Panerai is the only Italian haute horlogerie brand outfitted with Swiss technology, and its endless pursuit of watchmaking innovation impresses me enormously. I am thrilled to be Panerai’s Brand Ambassador because I admire the brand’s history, that it I both deeply rooted in its legendary past and focused on the future,” said Li Yifeng. “I really want to embody this brand, interpreting it and adding my own personal twist to it. And I cannot wait to visit the Laboratorio di Idee in Neuchatel to discover the brand’s know-how and secrets. It will be a thrill to meet the expert watchmakers who give Panerai watches their unmistakable identity.”

“Li’s independent and confident personality, his unrestrained and dedicated spirit, align with Panerai’s brand philosophy. His success demonstrates the energy and infinite potential of China’s young people. We welcome this outstanding star to explore unlimited possibilities with Panerai in the future,” added Panerai CEO Jean-Marc Pontroue.

In his first campaign photos for Panerai, Li Yifeng is seen wearing the Luminor Chrono Goldtech Blu Notte that blends sporty and elegant elements. The chronograph is the sportiest complication par excellence, but the whole watch is enriched by the precious Goldtech, a type of gold alloy distinguished by high percentages of copper and platinum.