Lacoste’s Signature Crocodile Logo Gets Triple Whimsical Makeovers by Three Artists

Lacoste has invited three artists to reboot its legendary logo. The artists will also present their collection with the French brand.

This Spring, Lacoste’s signature green crocodile logo will receive triple makeovers from three artists, Samuel Borkson and Arturo Sandoval III of #FriendsWithYou, #Jeremyville, and #JeanMichelTixier. Known for their optimistic graphics and positive world view, they have translated the French house’s timeless classics style with joyful, off-beat, and colorful range of ready-to-wear pieces in three limited-edition collections.

Each collection consists of the legendary polo shirts, essential T-shirts, and sweatshirts join caps, watches, leather goods, sneakers, and fragrance bottles which are reinvented with upbeat style.

FriendsWithYou: A Gentler World

Jeremyville: Raises The Bar

Jean-Michel Tixier: A Parisian Croc

The collection is set to be available this March at Lacoste stores in Indonesia.