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Kim Jones celebrates his fifth Anniversary as Dior Men’s Creative Director with his SS24 Collection

For Dior’s Spring/Summer 2024 collection, Kim Jones delves into Dior’s archives once again and manages to present a fresh take on the maison’s heritage

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Over the past five years, Kim Jones has made his mark in Christian Dior’s history and that of the entire fashion industry. His arrival at Dior has reshaped the fashion landscape in a transformative way and set a new standard in how we define luxury. Held at the vast complex of the École Militaire, Dior’s Spring/Summer 2024 show showcased Jones’ newest collection in a silver, futuristic box. Inside, a wide runway featuring gray metal tiles became the stage for an entire cast of models who emerged from beneath the runway in a three-by-seventeen grid formation.

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Added: In celebration of Jones’ five-year tenure at the house, the Dior Men Spring/Summer 2024 collection paid homage to the designers who came before him at Dior, including Yves Saint Laurent, Gianfranco Ferré and Marc Bohan. One thing that connected them all was Christian Dior’s cannage, the famous pattern by the house founder based on the woven rattan chairs in which guests sat at his first salon show in 1947.

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The collection showcases a blend of tradition and innovation, bridging the gap between feminine and masculine aesthetics, from salon to street and from classic New Look to contemporary New Wave. It intertwines the histories of men’s and women’s fashion, merging British tailoring with haute couture craftsmanship.

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The pieces exude a modern, playful and practical vibe, effortlessly combining luxury with utility. Classic menswear items like Harrington jackets, polo shirts, crew necks and cardigans are elevated through symbolic techniques, such as tweeds, embroideries and the iconic cannage pattern. It was a mesmerizing journey through the kaleidoscope of Dior designs across time.

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The accessory range boasts a variety of bags in different styles, colors and textures, while the collection’s color palette is carefully curated, celebrating elegance in a modern context. All in all, this collection exemplified Jones’ attention to tailoring, skillfully blending traditional elegance with contemporary, relaxed and movement-focused pieces.

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For the finale, models returned to their designated spots before descending and ascending once again.