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Multi-award-winning American rapper and singer Kendrick Lamar has joined Chanel as a brand ambassador, showcasing the brand&#8217;s eyewear collection for his debut campaign
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Chanel pushes boundaries with its latest partnership, welcoming rapper Kendrick Lamar as brand ambassador and proving how the maison’s timeless style transcends gender. In his debut campaign for the house, Lamar stars in Chanel’s new eyewear collection, which blends classic elegance with retro charm. Photographer Karim Sadli captures Lamar’s bold side, posing him in a striking pair of Chanel sunglasses against a minimalist studio backdrop. “Chanel’s legacy is undeniable, and I’ve always been drawn to that,” Lamar shares, noting that eyewear felt like a natural fit given the brand’s historic focus on women’s fashion.

Kendrick Lamar is the new face of Chanel’s eyewear collection

Chanel,

Kendrick Lamar