WHEN THE STARS ALIGN. Calvin Klein hits an advertising homerun this season with viral campaigns featuring 19 diverse models from all walks of life and origins
Shot by photographer and filmmaker Tyrone Lebon, the spring/summer 2016 men’s campaigns feature Justin Bieber, Kendrick Lamar and Korean top model Sung Jin Park, among others. Each is portrayed in a different scene and emblazoned with the simple phrase “I ________ in #mycalvins”—which Bieber cheekily fills with “flaunt” and “dream.”
More importantly, the campaign marks the first time ever for all Calvin Klein labels Scan to be presented in one interconnected ad series.