THE BIEBS NEWEST GIG. Adidas is betting big on the Biebster. The company recently made the international music superstar the face of their Adidas NEO label
The two-year partnership between the German sportswear company and the 18-year-old singer involves him i not only starring in a series of ads for the group’s fashion line, it will also allow his fans to shop for his personally selected favorite looks. The campaign is being kicked off by a contest in which “Beliebers” can hunt down a pair of his customized golden sneakers online in order to win a chance to meet him in person on tour. The Canadian pop star, who cites James Dean as his fashion idol, says the collaboration is a “perfect fit” because “we both believe in living life to the fullest, being young, free and making our own style.”
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