The new seasonal campaign for Loewe’s ready-to-wear and bag collection also cast fellow actors Mike Faist and South Korean rapper-and-singer TAEYONGs
British actor Josh O’Connor has set the social media scene abuzz with his appearance in Loewe’s spring/summer 2024 campaign. His laidback energy was captured by German photographer Juergen Teller, who created a series of outdoor shots in a scrapbook-like aesthetic.
In the campaign, O’Connor is seen in Loewe denim and knit pieces while carrying the new ‘it’ bag of the season. In another frame, the British actor looks cozy in a Loewe blanket while lounging on a vintage sofa.
Sharing the stage with O’Connor is American actor Mike Faist. In one standout image, he wears a Loewe shirt, shearling jacket and parka along with the same bag in suede. And apparently, Loewe has also leveraged the star power of its global ambassador TAEYONG, from the boy group NCT. The singer looks striking in a number of Loewe accessories, wearing the collection’s eclectic sunglasses and Loewe’s iconic Puzzle bag.
As a sidenote, Loewe’s womenswear for the coming season was also showcased with ample star power, with appearances from Dakota Fanning and, most notably, Dame Maggie Smith/