From the volleyball courts of Brazil to the runways of Milan, João Knorr’s journey is one of discipline, discovery and self-expression. The model reflects on his transition, how he stays grounded and the legacy he hopes to leave behind
João Knorr’s path from a small town in Brazil to the global fashion stage was anything but ordinary. Raised in Panambi, he first fell in love with sports. Encouraged by his father, he moved from city to city pursuing tennis and volleyball, embracing the discipline and resilience they required. At just 16, he took a major step, relocating to Porto Alegre to play volleyball—his first experience of living alone. But deep down, he always felt there was something more waiting for him. Drawn to creativity and self-expression, he took a leap into the world of modeling.
It didn’t take long for the industry to take notice. After signing with Joy Models—who bleached his hair for the first time—Knorr’s career skyrocketed. Within a year, he was walking the runways of Milan, working with top fashion houses like Versace and Moschino.
Coming from an athletic background, Knorr quickly realized that the qualities that made him a strong competitor on the court—focus, discipline and resilience—were just as valuable for a model on the runway. Tennis taught him concentration and composure, while volleyball instilled teamwork and adaptability. “Mental strength is key in modeling,” he explains. “You have to stay calm, push forward and not let setbacks define you.”
His big break came when he was chosen to open a Versace show in Milan. It was his first international runway, and the moment felt surreal. “Coming from southern Brazil, where opportunities like this are rare, it was a privilege,” he recalls. “I knew I was ready, and it gave me so much energy and inspiration.”
Despite the fast pace of the fashion world, Knorr has found ways to stay grounded. He starts each day with cold water splashes, deep breathing and positive affirmations to set the right tone. “I’ve learned not to expect too much,” he says. “Modeling is all about being present. Unlike acting or music, where you can prepare, modeling requires you to adapt quickly and be yourself.”
Balancing physical and mental well-being in an industry that demands perfection isn’t always easy, but Knorr emphasizes the importance of maintaining equilibrium. “Mental health is everything,” he says. “You have to quiet the pressure, avoid negative self-judgment and focus on staying positive.” His secret? Staying present and tuning into his senses—whether through music, movement or mindful breathing.
Beyond the runway, Knorr has a deep appreciation for art and creativity. He also loves to travel, with one destination standing out—Portofino. “I spent five days there reflecting on my life. The beauty of the place and the kindness of the people had a profound impact on me.”
When it comes to social media, Knorr prefers a more reserved approach. While he acknowledges its role in the industry, he dislikes how it fosters constant comparisons. “I want people to know me in person, not just through a screen,” he explains.
As fashion becomes more diverse and inclusive, Knorr believes male modeling is evolving beyond just good looks. “Trends will always change, but true beauty—both inner and outer—always wins. People want models with personality, depth and something unique to offer.”
On that note, one of his most meaningful collaborations was with Tom Ford in 2018 which was one of his first major campaigns. “His energy and the way he made everyone feel at ease were inspiring,” Knorr recalls.
As for the best advice he’s ever received? “Let your energy flow,” Knorr shares. “Don’t judge yourself too much—be present, be yourself and share positivity with those around you.”
Don’t judge yourself too much—be present, be yourself, and share positivity with those around you.
With his career thriving, Knorr isn’t just focused on the present—he’s also thinking about the legacy he wants to leave behind. “I want to be remembered not just for modeling but for inspiring people to embrace their true selves,” he says. “That would be my legacy.”
Photography Charl Marais
Styling Andres Henao
Model Joao Knorr/Next Management London
Grooming Roberto Muroni using Code 8 Radiate
Hair Masaki Kameda using Bumble & Bumble
Photography assistant Lotti Brewer-Gmoser
Stylist assistants Francesco Di Tommaso; Camilla Pagano
Production Assistant Gyopi Benkovics