All proceeds from the sale of this limited run of T-shirts will go directly to the Gianna Floyd Fund.
In a show of solidarity and in honor of George Floyd, the life he lived as well as the generation after him that still needs support, Jerry Lorenzo‘s Fear of God teams up with more than a half-dozen other brands to create collaborative T-shirts and raise money for the Gianna Floyd Memorial Fund, which was created to support George Floyd’s six-year-old daughter.
View this post on Instagram
standing in solidarity with other independent and minority owned businesses, in honor of George Floyd, the life lived and in support of the generation after him, we’re donating all money raised by the sell of this t-shirt to the Gianna Floyd Fund (George Floyd’s Daughter). more importantly than raising money, we encourage you to raise awareness and influence positive change at a heart level.
In order to achieve this goal, the T-shirt sees Fear Of God joining forces with multiple brands including Off-White, NOAH, Awake NY, Union LA, Just Don, Denim Tears, Pyer Moss and Melody Ehsani. More importantly, all proceeds raised through the sale of this limited run of T-shirts will go directly to the Gianna Floyd Memorial Fund.
View this post on Instagram
our FG is a GF now… on may 25, 2020 when i learned of George Floyd’s death i was visiting my parents in northern california. after being locked up and quarantined for nearly 3 months, i wanted nothing more than to see my mother and father as a new perspective on life and the value of, was taking place in my heart… a random fact also, as we pulled into sacramento late saturday night at a gas station near my parents, a middle aged white woman said to me at the counter, “every time you guys walk in here w/ masks on, i think we’re about to get robbed.”… quickly reminded of my blackness, i was eerily comfortable back in the woods of northern california. where i’m no longer “jerry lorenzo” but just another black man… the same guy i’ve been my whole life… dealing w/ the same consistent themes… fast forward to the day we drove back home, we watched Mr. George Floyd get murdered in broad daylight… with a knot in my throat and hole in my soul, i hugged my father tightly… being a father, my first thought was i pray this man doesn’t have any kids… i’ve been able to build what we have with @fearofgod because i had a father lay the example of husband hood, father hood, and of living with integrity and character… i immediately thought, this man’s children have lost their covering, their example, their teacher… all that we do for @fearofgod is fueled by a generational love. a love to be an example to my children of what’s possible, a love to create an independent business that my children have the choice to one day carry on… George’s daughter Gianna will not have this choice… we can never become for her what was lost, but we can help fill a small hole in her life by providing one thing she may not have to worry about. as we did for my brother nipsey when he passed, we mourned for him and stood strong in support of the generation after him. standing with my friends, minority and small business owners, tmrw at 9am pst on @fearofgod ‘s instagram channel, we’ll be releasing limited GF tees, with all money raised going the Gianna Floyd Fund. George, you “changed the world” and your life is an example your daughter will forever look up to and be changed by.
Furthermore, Lorenzo also shared a powerful message regarding the tragic loss of George Floyd in his personal Instagram account. “I immediately thought, this man’s children have lost their covering, their example, their teacher… We can never become for her [George’s daughter Gianna] what was lost, but we can help fill a small hole in her life by providing one thing she may not have to worry about… Standing with my friends, minority and small business owners, we’ll be releasing limited GF tees, with all money raised going the Gianna Floyd Fund. George, you ‘changed the world’ and your life is an example your daughter will forever look up to and be changed by.”
SHARE THIS ARTICLE