Jared Leto is the New Face of Gucci

The 30 Seconds to Mars vocalist will join fellow musician Lana Del Rey to front the fashion house’s new Gucci Guilty fragrance campaign early next year.

Leto’s appointment was announced last week at Gucci’s exclusive party at the Hollywood Forever Cemetery in Hollywood – which has been rumored to have a big visual influence on the planned campaign.

Leto with Alessandro Michele

The Oscar winning actor is no stranger to the Italian label. Other than his close friendship with Creative Director Alessandro Michele, Gucci has been Leto’s wardrobe of choice on several occasions.

Del Rey and Leto at the 2018 Met Gala

This includes the sensational 2018 Met Gala, where Michele dressed both Leto and Del Rey in what appear to be two of the few most memorable dress-up that night.

The campaign will appear both in print and video, and scheduled to be launched around next January.