Giorgio Armani has entered the world of automobile design since 2003 when collaborated with Mercedes Benz to rework a CLK model. Fast forward to 2020, he decided to team up with Fiat to work on his own version of a Fiat 500.
The car was unveiled directly (also live streamed) on March 4 at the Duomo Cathedral in Milan, which reopened last week after precautionary measures were taken to rein in contagion of Coronavirus. “The car will be moved to representative places throughout the city to send a strong message of positivity,” the Armani company said.
Dubbed as the “Fiat 500 Armani”, it is an environmentally friendly electric vehicle that’s powered by lithium-ion batteries with a capacity of 42kWh (offering a range of up to 199 miles). The exterior offers a grey-green silk-effect metal body, featuring alloy rims and a folding fabric roof that’s been marked with the “GA” logo.
Switching to the interior, Armani has done a splendid job on designing it while keeping it sustainable—talk about using natural controlled-origin leather, wool fabric, and even regenerated wood. Plus, it’s equipped with an innovative anti-pollution and anti-bacterial technology to purify the air.
The collaboration between the big Italian brands is in the heart of a charity project Armani is supporting, which its proceed will go to Earth Alliance, a part of the Leonardo DiCaprio Foundation that is dedicated to the long-term health and wellbeing of all Earth’s inhabitants. Leonardo DiCaprio has been wearing Armani suits on the red carpet for several years. Since it’s a one-off car, the model will be auctioned in the near feature alongside two other Fiat 500 versions, designed by Bvlgari and Kartell, respectively.
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