Inspiring Campaigns of Spring/Summer 2019


Ice Cool – Armani seem to opt simplicity and serenity with both their campaigns this year.

But when Emporio seems more fun, a familiar yet more serious tone were chosen for Giorgio’s, where model Zhao Lei posed for photographer Kurt Markus.

The almost cinematic showcase were taken in front of the staggering backdrop of ice cold water and pastel hues on the horizon.


Surfer’s Paradise – A follow up to their much celebrated beach themed presentation last year, the fashion house worked together with photographer Cass Bird to create this alluring campaign dubbed “Pacific Zen”.

The colorful collection is brought out by models Erik van Gils and Niko Traubman, shot with beaches and the ocean in the background – with the occasional beach hut, surfboards and vintage can adding their own touches.

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