Icon: Hedi Slimane, The Creative Director of Saint Laurent

REBEL FOR LIFE. Hedi Slimane is the master of everything rebellious and controversial in both fashion and photography




Rock ‘n’ roll. Rebellious. Scandalous. The work of Hedi Slimane, the creative director of Saint Laurent—previously Yves Saint Laurent—has always provoked love or hate reactions. Since taking the helm at legendary fashion house Yves Saint Laurent in 2012, he has often garnered extreme criticism for his moves on the runway. Yet one thing is for sure, the French designer has certainly revitalized the spirit of the house that has long been sidelined, the spirit that is young, wild and free.



Marilyn Manson shot by Hedi Slimane for Saint Laurent music project

“Men’s fashion also has a certain heaviness in the mentality”


The influence of Slimane on the fashion industry in recent years is undeniable. For example, back when he was still the creative genius in Dior Homme in the early 2000s, he introduced the skinny suit for men. The silhouette immediately ushered in the rise of skinny trends among men. Now, in his new role at Saint Laurent, he brings grunge and a raw edge to what was an elegant and mature runway. The July-born visionary also goes as far as casting real people he encounters in his everyday life to walk and model for his runway shows and campaigns.

Aside from fashion, Slimane’s creative sphere stretches to photography. Known for his penchant for black and white photographs, he currently has an exhibition titled “Sonic” on show at Fondation Pierre Bergé-Yves Saint Laurent in Paris. There, his 15-year-long photographic work featuring music icons are displayed, while a book compiling such work is also in the pipeline— all cementing his stature as a true icon.