THE FAST AND THE FAIRWAY. German luxury fashion house Hugo Boss has two new faces that emphasize the athleticism of their new collections.
The first is former world-champion Formula One race car driver Jenson Button, who fronts the Boss McLaren Spring Collection for 2013. A driver for the Vodafone McLaren Mercedes F1 team, Jenson Button is the latest face of the 31-year-old partnership between Hugo Boss and McLaren to create a collection specially engineered to meet the exceptional needs of Formula One racing.
The second is 28-year-old German superstar golfer Martin Kaymer, who was for a time the highest ranked golfer in the world. He is the face of the company’s Hugo Boss Green line of athletic wear aimed at seriously fashionable golfers. Kaymer said of the partnership, “Boss is primarily a fashion brand, and I love the way they keep fashion principles at the core of their golf range. It is still sporty enough to serve as performance wear, but it also looks stylish on and off the course.”