This non-medical mask is part of the brand’s “We’ve Got Your Back” initiative.
More and more brands in the fashion industry has responded to the COVID-19 crisis with initiatives such as supplying medical equipment or providing financial donations. The latest brand to join the fight is Herschel. As part of the global effort to combat the outbreak of COVID-19, the Canadian brand is creating a special face mask as part of its “We’ve Got Your Back” initiative to help curb the spread of the disease.
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We've had your back on journeys near and far, and now we're here for you in a whole new way. Introducing We've Got Your Back™, an initiative that supports our global community when they need it most. We’re starting off with a focus on front line workers affected by COVID-19. Stay tuned for details in the coming days on how we can support them together. #HerschelWGYB
Herschel’s Classic Fitted Face Mask is a non-medical and a reusable mask. As an additional measure to keep yourself and others safe, the mask is made with three breathable layers. It also features a soft liner and a center sleeve that fits a standard air filter. Moreover, the mask is also designed to fit close to your face with an adjustable lightweight nose bridge and side adjustment tabs.
In addition from these masks—with proceeds from sales of these to be donated to several charities—the brand is also partnering up with various schools to provide bags for students in need. Last but not least, Herschel is donating thousands of its bags and backpacks to health care facilities across North America, to make the commute to and from work a little bit easier for front line workers.
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