From Sebastian Stan to Chris Hemsworth, BOSS recruits another superhero to front its campaign! Henry Cavill a.k.a. Superman joins the league of great ambassadors for the German brand.
Lensed by photographer Paul Wetherell, the British actor wears the label’s new innovative eyewear styles in a series of black and white images. The BOSS Eyewear campaign is called #SharpenYourFocus.
Henry Cavill is the perfect addition to the BOSS family. He effortlessly conveys a strong, ambitious, confident, and refined chivalry that’s synonymous to the brand’s image.
“Leading the way to achieve his goals, actor Henry Cavill perfectly embodies the spirit of BOSS Eyewear,” the brand statement stated.
When Henry Cavill commits to a role, he gives it 110%.
“I like to practice full immersion in a story or a character and I feel if you do that, if you immerse yourself in a character, you can truly focus on what the essence of the character is,” says the BOSS Eyewear ambassador.
Focused and determined, he perfectly embodies the spirit of our new campaign #SharpenYourFocus.
The collection of optical glasses and sunglasses are made of lightweight rubber frames and acetate spoilers. Retail price is at $275 USD.
“With a singular focus on the obstacle, you can approach it from any direction you want. That, in itself, makes the obstacle easier to surmount.” — Henry Cavill, BOSS Eyewear Ambassador
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#SharpenYourFocus with Henry Cavill in the new BOSS Eyewear campaign. Watch the video.
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