Gucci Launches “Gucci 4 Rooms” Art Project

Continuing the artful initiative that has been introduced by Creative Director Alessandro Michele, Gucci is launching the Gucci 4 Rooms project online and in Tokyo, Japan


Gucci garden Room by Mr. - Courtesy of Gucci - ©2016 Mr.Kaikai Kiki Co., Ltd. All Rights Reserved72p
The Gucci Garden Room


Gucci 4 Rooms is a joint project between four artists who have been commissioned to design rooms based on the motifs and themes found in Michele’s designs. The rooms will be first launched online on a dedicated microsite A real-life version of the four rooms will be unveiled a day later, on October 12, at Gucci Ginza and Dover Street Market Ginza, Tokyo.

The four artists are Chiharu Shiota, Daito Manabe, Mr. and Trouble Andrew aka GucciGhost, who has collaborated with Gucci before. While the themes for the three Japanese artists have been revealed (The Gucci Herbarium Room by Shiota, the Gucci Words Room by Manabe and the Gucci Garden Room by Mr.), the microsite’s online visitors must unlock secrets in the three rooms before they can enter Trouble Andrew’s. The latter’s artwork will also be housed separately at the Elephant Room at Dover Street Market, instead of the Gucci Ginza.

Besides items from Gucci’s fall/winter 2016/17 collection and jewelry from the cruise 2017 collection, the rooms will also house exclusive Japan-only limited-edition pieces.

Visit the digital rooms on the microsite, which is already live!


Herbarium Room72p
The Gucci Herbarium Room


Words Room72p
The Gucci Words Room


GucciGhost room72p
GucciGhost Room