After a teaser video showing a single “The North Face x Gucci” tent flag blowing in the breeze dropped in September, the collaboration of the season has finally landed.
The campaign for the menswear and womenswear – plus the outdoor recreation pieces, such as tents and sleeping bags, that transport Gucci into The North Face’s world – takes people back to the ’70s.
Gucci’s Creative Director, Alessandro Michele is known for gleefully incorporating instantly recognisable Hollywood logos from Disney, Paramount Pictures and the Chateau Marmont into the bejeweled madcap pilings of his past collections. Now, he’s trained his sights a bit farther north, on the outerwear company founded in Berkeley, California, in 1966. There’s something for everyone in the lineup, whether you prefer glamping it in Gucci web high-heeled loafers or hitting the trails in hiking boots, which feature Michele’s reinterpretation of The North Face’s iconic Half Dome logo.
Connecting two brands with similar values and history, collaboration celebrates the spirit of explorations in select places around the world. The partnership plays on their combined heritage, blending Gucci’s penchant for maximalist luxury with The North Face’s expertise in performance gear. And it is no small affair when it comes to the extravagant camping-themed look – with Nuptse-like down jackets in abundance as well goose down skirts, bib dresses, shirts, and even an onesie that looks like it is been lifted right off Vail’s slopes in the ‘70s. Alongside apparel, accessories including two retro-ish backpacks, waist bags, knitted bobble hats, bucket hats, a pair of luxurious leather hiking boots, and, there’s also a tent and sleeping bag made for the true camper.
In true Gucci style, the color palette is packed with vivid colors that make the collection distinctly more runway-able than most high fashion and high-performance jaunts. Whimsical florals recalling the collection’s intended place of use, vibrant primary colors, prints inspired by The North Face garments from the ‘70s, and new spins on fashion house’s monogram adorn jackets, backpacks, skirt and bucket hats.
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