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<p><em>Built for the season&#8217;s most intense workouts, Under Armour&#8217;s &#8220;For When It&#8217;s Hot&#8221; campaign puts François Arnaud and HeatGear technology to the test</em></p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-117890" src="https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_754462820_18605896666032352_3388648040790080468_n_11zon-scaled.jpg" alt="" width="2560" height="2560" srcset="https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_754462820_18605896666032352_3388648040790080468_n_11zon-scaled.jpg 2560w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_754462820_18605896666032352_3388648040790080468_n_11zon-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_754462820_18605896666032352_3388648040790080468_n_11zon-1024x1024.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_754462820_18605896666032352_3388648040790080468_n_11zon-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_754462820_18605896666032352_3388648040790080468_n_11zon-768x768.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_754462820_18605896666032352_3388648040790080468_n_11zon-1536x1536.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_754462820_18605896666032352_3388648040790080468_n_11zon-2048x2048.jpg 2048w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_754462820_18605896666032352_3388648040790080468_n_11zon-1568x1568.jpg 1568w" sizes="auto, (max-width: 2560px) 100vw, 2560px" /></p>
<p>A new chapter unfolds for Canadian actor François Arnaud as he fronts Under Armour&#8217;s latest &#8220;For When It&#8217;s Hot&#8221; campaign. One of television&#8217;s most recognizable leading men, Arnaud is best known for his breakthrough role as Scott Hunter in the popular series &#8220;Heated Rivalry.&#8221; With his athletic presence and on-screen charisma, he makes a natural choice to represent the brand&#8217;s renowned HeatGear range.</p>
<p>The campaign puts Arnaud through a series of high-intensity training sessions, highlighting both his athletic physique and easygoing personality. Set against the backdrop of North America&#8217;s hottest weeks of the year, the imagery showcases Under Armour&#8217;s signature HeatGear gear, which is engineered with lightweight, moisture-wicking technology to help keep athletes cool and comfortable through intense exercise. First introduced in 1996, HeatGear has since become one of the brand&#8217;s defining technologies, continually evolving to meet the demands of modern athletes.</p>
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<div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">Lihat postingan ini di Instagram</div>
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/DbI71h5jx7J/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">Sebuah kiriman dibagikan oleh Under Armour (@underarmour)</a></p>
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<p>For Arnaud, the transition from on-screen athlete to international sportswear ambassador feels almost effortless. His portrayal of Scott Hunter struck a chord with viewers through its combination of genuine athleticism and charisma, establishing a natural affinity with Under Armour even before the official collaboration was unveiled.</p>
<p>As Under Armour continues to refresh its global image, Arnaud represents a new generation of ambassadors. His understated screen presence elevates him beyond the role of campaign face, allowing him to reflect the brand&#8217;s evolving identity while introducing HeatGear to an even broader audience.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-117885" src="https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_754143286_18617439253034874_7086223441816942100_n.jpg" alt="" width="1440" height="1800" srcset="https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_754143286_18617439253034874_7086223441816942100_n.jpg 1440w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_754143286_18617439253034874_7086223441816942100_n-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_754143286_18617439253034874_7086223441816942100_n-819x1024.jpg 819w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_754143286_18617439253034874_7086223441816942100_n-768x960.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_754143286_18617439253034874_7086223441816942100_n-1229x1536.jpg 1229w" sizes="auto, (max-width: 1440px) 100vw, 1440px" /></p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-117891" src="https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_753707205_18605896657032352_7050144303663738556_n_11zon-scaled.jpg" alt="" width="2560" height="2560" srcset="https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_753707205_18605896657032352_7050144303663738556_n_11zon-scaled.jpg 2560w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_753707205_18605896657032352_7050144303663738556_n_11zon-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_753707205_18605896657032352_7050144303663738556_n_11zon-1024x1024.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_753707205_18605896657032352_7050144303663738556_n_11zon-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_753707205_18605896657032352_7050144303663738556_n_11zon-768x768.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_753707205_18605896657032352_7050144303663738556_n_11zon-1536x1536.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_753707205_18605896657032352_7050144303663738556_n_11zon-2048x2048.jpg 2048w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_753707205_18605896657032352_7050144303663738556_n_11zon-1568x1568.jpg 1568w" sizes="auto, (max-width: 2560px) 100vw, 2560px" /></p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-117888" src="https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_755808288_18615832957029464_1318688961610146245_n.jpg" alt="" width="1440" height="1920" srcset="https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_755808288_18615832957029464_1318688961610146245_n.jpg 1440w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_755808288_18615832957029464_1318688961610146245_n-225x300.jpg 225w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_755808288_18615832957029464_1318688961610146245_n-768x1024.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_755808288_18615832957029464_1318688961610146245_n-1152x1536.jpg 1152w" sizes="auto, (max-width: 1440px) 100vw, 1440px" /></p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-117889" src="https://backend.daman.co.id/wp-content/uploads/2026/07/Francois-Arnaut-for-UNDERARMOUR-1-730x916-1.jpg" alt="" width="730" height="916" srcset="https://backend.daman.co.id/wp-content/uploads/2026/07/Francois-Arnaut-for-UNDERARMOUR-1-730x916-1.jpg 730w, https://backend.daman.co.id/wp-content/uploads/2026/07/Francois-Arnaut-for-UNDERARMOUR-1-730x916-1-239x300.jpg 239w" sizes="auto, (max-width: 730px) 100vw, 730px" /></p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-117886" src="https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_755735638_18617439265034874_4435455901221328017_n.jpg" alt="" width="1080" height="1350" srcset="https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_755735638_18617439265034874_4435455901221328017_n.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_755735638_18617439265034874_4435455901221328017_n-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_755735638_18617439265034874_4435455901221328017_n-819x1024.jpg 819w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_755735638_18617439265034874_4435455901221328017_n-768x960.jpg 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /></p>


François Arnaud brings the heat to Under Armour’s “For When It’s Hot” campaign

francois arnaud,

Under Armour