FENDI appoints Jackson Wang as Men’s Collection Spokesperson

In a milestone moment in their four-year relationship, the Roman luxury house appointed Jackson Wang as its spokesperson for the Greater China area

Earlier this month, FENDI announced the appointment of Jackson Wang as Men’s Collection Spokesperson in Greater China. Now, the relationship between FENDI and Jackson Wang—singer and member of South Korean boyband GOT7, as well as the most followed Chinese personality on Instagram—goes back quite a while.

Back in mid-2017, Wang became a bona fide Fendiman as he was invited to preview FENDI’s opening reception of The China Peekaboo Project in The Red, Sanlitun, Beijing. In autumn of the same year, Jackson released the music video of Fendiman, his new single shot at FENDI’s headquarter in Rome Palazzo Della Civiltà Italiana. The single was ranked #1 in two of iTunes charts and was performed by Jackson Wang at the FENDI FF Reloaded event in Shanghai in May 2018.

Then, in mid-2019, the FENDI x Jackson Wang Capsule Collection was launched worldwide and celebrated with the F is For…Fun party in Chengdu. Wang has also become the face of various FENDI campaign, including the FENDI and Mr. Doodle Capsule Collection, launched in July 2020, and the more recent FENDI Summer 2021 Capsule Collection ft. FF Vertigo, realized in collaboration with Sarah Coleman and launched in May 2021.

It goes without saying that Jackson Wang is more than fitting to showcase FENDI’s spirit through his own cool and recognizable style.