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A definitive guide to men&#039;s premium fashion and lifestyle, as well as Hollywood celebrities.

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The notable trend for spring-summer 2019 other than monotoned resort wear is that of big names in fashion enlisting Asian based celebrities as their new ambassadors.
<figure id="attachment_62049" aria-describedby="caption-attachment-62049" style="width: 848px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-62049" src="https://backend.daman.co.id/wp-content/uploads/2019/03/Dxp8nG_UYAECH-s.jpg" alt="" width="848" height="1200" srcset="https://backend.daman.co.id/wp-content/uploads/2019/03/Dxp8nG_UYAECH-s.jpg 848w, https://backend.daman.co.id/wp-content/uploads/2019/03/Dxp8nG_UYAECH-s-212x300.jpg 212w, https://backend.daman.co.id/wp-content/uploads/2019/03/Dxp8nG_UYAECH-s-768x1087.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2019/03/Dxp8nG_UYAECH-s-724x1024.jpg 724w, https://backend.daman.co.id/wp-content/uploads/2019/03/Dxp8nG_UYAECH-s-315x446.jpg 315w" sizes="(max-width: 848px) 100vw, 848px" /><figcaption id="caption-attachment-62049" class="wp-caption-text">Liu Haoran for Armani Exchange</figcaption></figure>
Most notable names are Armani Exchange who used the service of Chinese actor Liu Haoran, and Louis Vuitton who took rising star Li Yifeng for their new Tambour watch release. Both figures shared their duties with global celebrities Martin Garrix for AE and Justin Theroux and Sophie Turner for LV.
<figure id="attachment_62051" aria-describedby="caption-attachment-62051" style="width: 1000px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-62051" src="https://backend.daman.co.id/wp-content/uploads/2019/03/liu-haoran-lv-tambour2-animation-grid-2560x1440-withwatch-4.jpg" alt="" width="1000" height="562" srcset="https://backend.daman.co.id/wp-content/uploads/2019/03/liu-haoran-lv-tambour2-animation-grid-2560x1440-withwatch-4.jpg 1000w, https://backend.daman.co.id/wp-content/uploads/2019/03/liu-haoran-lv-tambour2-animation-grid-2560x1440-withwatch-4-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2019/03/liu-haoran-lv-tambour2-animation-grid-2560x1440-withwatch-4-768x432.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2019/03/liu-haoran-lv-tambour2-animation-grid-2560x1440-withwatch-4-315x177.jpg 315w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-62051" class="wp-caption-text">Liu Haoran for Louis Vuitton</figcaption></figure>
<figure id="attachment_62042" aria-describedby="caption-attachment-62042" style="width: 1620px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-62042" src="https://backend.daman.co.id/wp-content/uploads/2019/03/zegna-campagna-primavera-estate-2019-William-Chan.jpg" alt="" width="1620" height="1080" srcset="https://backend.daman.co.id/wp-content/uploads/2019/03/zegna-campagna-primavera-estate-2019-William-Chan.jpg 1620w, https://backend.daman.co.id/wp-content/uploads/2019/03/zegna-campagna-primavera-estate-2019-William-Chan-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2019/03/zegna-campagna-primavera-estate-2019-William-Chan-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2019/03/zegna-campagna-primavera-estate-2019-William-Chan-1024x683.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2019/03/zegna-campagna-primavera-estate-2019-William-Chan-315x210.jpg 315w" sizes="(max-width: 1620px) 100vw, 1620px" /><figcaption id="caption-attachment-62042" class="wp-caption-text">William Chan for Ermenegildo Zegna XXX</figcaption></figure>
The latest in this trend was menswear specialist Ermenegildo Zegna which included Hong Kong singer and actor William Chan in their campaigns &#8211; along with American actors Boyd Holbrook and Andre Holland.
<figure id="attachment_62046" aria-describedby="caption-attachment-62046" style="width: 1080px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-62046" src="https://backend.daman.co.id/wp-content/uploads/2019/03/50477921_304261103618351_7711042309262339565_n.jpg" alt="" width="1080" height="778" srcset="https://backend.daman.co.id/wp-content/uploads/2019/03/50477921_304261103618351_7711042309262339565_n.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2019/03/50477921_304261103618351_7711042309262339565_n-300x216.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2019/03/50477921_304261103618351_7711042309262339565_n-768x553.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2019/03/50477921_304261103618351_7711042309262339565_n-1024x738.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2019/03/50477921_304261103618351_7711042309262339565_n-315x227.jpg 315w" sizes="(max-width: 1080px) 100vw, 1080px" /><figcaption id="caption-attachment-62046" class="wp-caption-text">Shawn Yue for Tommy Hilfiger</figcaption></figure>
<figure id="attachment_62045" aria-describedby="caption-attachment-62045" style="width: 1080px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-62045" src="https://backend.daman.co.id/wp-content/uploads/2019/03/6d5d18747bc9eb284d02edfaccaf20aa.jpg" alt="" width="1080" height="1350" srcset="https://backend.daman.co.id/wp-content/uploads/2019/03/6d5d18747bc9eb284d02edfaccaf20aa.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2019/03/6d5d18747bc9eb284d02edfaccaf20aa-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2019/03/6d5d18747bc9eb284d02edfaccaf20aa-768x960.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2019/03/6d5d18747bc9eb284d02edfaccaf20aa-819x1024.jpg 819w, https://backend.daman.co.id/wp-content/uploads/2019/03/6d5d18747bc9eb284d02edfaccaf20aa-315x394.jpg 315w" sizes="(max-width: 1080px) 100vw, 1080px" /><figcaption id="caption-attachment-62045" class="wp-caption-text">Yoo Ah-in for Diesel</figcaption></figure>
This strategy is of course part of the brands&#8217; attempt to penetrate further into the Asian Pacific market, where said icons have quite the following. Two years ago Tommy Hilfiger made a campaign featuring Hong Kong actor Shawn Yue and just last season Diesel brought Korean actor Yoo Ah-in to join their a-list of influencers that includes Nicki Minaj and Gucci Mane. Watches like Breitling and Montblanc have also gone with the same path.
<figure id="attachment_62050" aria-describedby="caption-attachment-62050" style="width: 1000px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-62050" src="https://backend.daman.co.id/wp-content/uploads/2019/03/Xuan-Huang-Dior-Homme-Summer-2018-show.jpg" alt="" width="1000" height="665" srcset="https://backend.daman.co.id/wp-content/uploads/2019/03/Xuan-Huang-Dior-Homme-Summer-2018-show.jpg 1000w, https://backend.daman.co.id/wp-content/uploads/2019/03/Xuan-Huang-Dior-Homme-Summer-2018-show-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2019/03/Xuan-Huang-Dior-Homme-Summer-2018-show-768x511.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2019/03/Xuan-Huang-Dior-Homme-Summer-2018-show-315x209.jpg 315w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-62050" class="wp-caption-text">Huang Xuan at the Dior Men SS18 show</figcaption></figure>
<figure id="attachment_62048" aria-describedby="caption-attachment-62048" style="width: 1200px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-62048" src="https://backend.daman.co.id/wp-content/uploads/2019/03/DLN87b6WAAAlCio.jpg" alt="" width="1200" height="800" srcset="https://backend.daman.co.id/wp-content/uploads/2019/03/DLN87b6WAAAlCio.jpg 1200w, https://backend.daman.co.id/wp-content/uploads/2019/03/DLN87b6WAAAlCio-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2019/03/DLN87b6WAAAlCio-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2019/03/DLN87b6WAAAlCio-1024x683.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2019/03/DLN87b6WAAAlCio-315x210.jpg 315w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption id="caption-attachment-62048" class="wp-caption-text">G-Dragon at the Chanel FW18 show</figcaption></figure>
Asian boys have started to be part of the world fashion scene since Dior got mushy with Chinese actor Huang Xuan and Chanel with Korean superstar G-Dragon a couple of years back. The importance of Asia also reflects significantly when houses starting to have their shows in the continent, such as Dior Men in Tokyo and Tommy Hilfiger in Shanghai.

Fashion Houses Taps Asian Ambassadors for SS19

Armani Exchange,

Diesel,

Dior Men,

Ermenegildo Zegna,

G-Dragon,

huang xuan,

Li Yifeng,

liu haoran,

Louis Vuitton,

shawn yue,

spring summer 2019,

Tommy Hilfiger,

William Chan,

yoo ah-in