Jonathan Anderson‘s EYE/LOEWE/NATURE, a ready-to-wear menswear range of functional staples is back …and it’s better than ever.
Still very much inspired by the designer’s childhood in bucolic Northern Ireland, the second outing of LOEWE‘s latest technical menswear collection for Fall/Winter 2019 comes in fun colourways, new patterns, and busy prints. It also has sports technical details in modern design techniques.
The new collection is loaded with top to toe essentials: printed colorful t-shirts, waterproof outwear in technical fabrics, convertible bags, luxe boots, and colorblocked accessories. And what’s great is that proceeds from the Eye/LOEWE/Nature collection are donated to Ambiente Europeo, a Spanish NGO dedicated to ocean conservation.
The Spanish luxury brand tapped Chinese Olympic swimmer Ning Zetao and accomplished British actor Russell Tovey to showcase the new range. Designed with the intrepid explorer in mind, the Fall/Winter 2019 campaign mimics its core essence. The stars were photographed in dramatic wild backdrops.
See the campaign images below.
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