MASTER OF COOL. Even without Alexander McQueen at the helm—he is now replaced by Sarah Burton—his second line, McQ never lost its cool. And achieving this cool status was not easy.
A mashup of ideas can signal one’s inability to edit, while deliberate nonchalance may imply sloppiness. This spring/summer, the British brand is influenced by various subcultures such as the Arab spring and concert goers, without losing the ability to edit and without exhibiting signs sloppiness. Keffiyeh patterns are strategically used and spliced onto the pieces, paired with concert-inspired T-shirts, scarfs and bags emblazoned with prints designed by English illustrator Fergus Purcell. In short, these statement pieces are definitely what summer is all about.
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