Emporio Armani Inspired by Water for Its Sustainable Line

Finding its common ground between sustainability, Emporio Armani continues its commitment to conscious fashion practices for Spring/Summer 2021. 

Channeling the spirit of noble sailors, the campaign visuals explore the relationship between body, nature, and water depicting its free-flowing aesthetic. With the combination of advanced textile research and practical design, the brand finds common ground between sustainability and functionality. Embracing the marine aesthetic with a blue and white color palette, contrasting stitching, and offset silhouettes collection, it features an array of lightweight garments, the menswear offering includes a selection of anoraks, blousons, and Bermuda shorts with the womenswear consisting of light dusters, cargo pants, and mini tops.

Constructed from GREENLON and NEWLIFE, these technical fabrics are made in Italy using nylon and post-consumer polyester derived from plastic bottles. Conveying a passion for the sea, the crinkled nylon repurposes recycled plastic waste including fishing nets and lint from synthetic carpets whilst the organic cotton employs no GMO and grown without pesticides. Rounding off the environmentally responsible collection is its low-impact watch and sunglasses accessories, and pre-consumer cotton shopper. Underlining the mission, the collection arrives in compostable packaging encouraging the continuation of the sustainable cycle.