Dunhill once again shines as a symbol of enduring grace through its Spring/Summer 2024 campaign

THE MAJORITY of fashion houses and global brands responded to the recent understated luxury trend with a toned down attitude. Yet, before this turning point began, Dunhill had stood firm as the embodiment of quiet luxury with its modern and sophisticated collections. This essence of beauty is captured in the recent Dunhill spring 2024 campaign titled “Classicism Now.” As the name suggests, the campaign brings a fresh perspective on menswear, seamlessly blending traditional style with contemporary flair. Portraying the collection’s elegant narrative was a stunning assemble of models, namely Kit Butler, Henry Kitcher, Pratik Shetty and Kim Woo-sang, all donning the recent spring pieces with minimalist styling by renowned stylist Tom Guinness. The campaign images were captured by London-based fashion photographer Paul Wetherell.



