Mariano Di Vaio Once Again Fronts K by Dolce&Gabbana Campaign

Inspired by the earthy, rugged landscape of Tuscany, renowned perfumers Daphné Bugey and Nathalie Lorson have reinterpreted the original fragrance to evoke the intense and magnetic sides of this king of everyday life.

Following the introduction of K by Dolce&Gabbana Eau de Toilette, a captivating fragrance which tells the story of an authentic and modern man who cherishes his loved ones and inspires everyone around him, the Italian brand reveals the new facets of his personality with K by Dolce&Gabbana Eau de Parfum.

Inspired by the earthy, rugged landscape of Tuscany, K by Dolce&Gabbana Eau de Parfum now reveals a new spiciness, a more sensual heart, and a stronger woody base, while the Eau de Toilette created a crescendo of citruses, ignited by fiery aromatics and underpinned by noble woods.


Moving on, the new fragrance opens with an invigorating fusion of zesty citruses, sparkling blood orange mingling with lemon torchio essence to create an effervescent opening accord. Sharpened by the fresh tang of juniper berry, these citruses are enlivened by a new spicy note of cardamom. After that, the fragrance then unfurls to a seductive base of sensual cedarwood, smouldering patchouli and earthy vetiver, strengthened and amplified by a vibrant new note of smoky nagarmotha wood.

Design-wise, the bottle itself is now dressed in a deeper hue of regal blue alongside the crowned letter K that conjures the traditional symbol of royalty. Maintaining the geometric form of the original K by Dolce&Gabbana flacon, the iconic crown—which tops the signature silhouette—is now overlaid with a burnished silver patina, accentuating the noble blue of its lapis dome and the stone-like orbs that encircle it. In short, the bottle perfectly represents the universe of a modern king.

More importantly, following the story of K by Dolce&Gabbana Eau de Toilette which set in the picturesque and timeless Tuscan village of Montepulciano, the Eau de Parfum presents a new aspect of Dolce&Gabbana’s modern king.

Embodied once again by Mariano Di Vaio, this time he’s roaring down a tree-lined avenue on his motorbike, accompanied by a soundtrack by Ennio Morricone. Shot by photographer Mariano Vivanco in front of a classic Tuscan portico, it’s safe to say that his intense and seductive gaze captures his natural magnetism and innate strength of a modern king.