David Beckham expands his partnership with BOSS, becoming the face of the brand’s premium underwear line, BOSS ONE Bodywear
The last time David Beckham modeled for BOSS, he commanded attention in the brand’s signature tailoring. Now, the global style icon is taking his partnership a step further—not just as a model but as a collaborator on exclusive collections. On Thursday night in London, BOSS announced that Beckham will also serve as the ambassador for its premium underwear line, BOSS ONE Bodywear.
Captured by renowned photographers Mert and Marcus, Beckham showcases the collection’s sleek design and superior fit. In one striking black-and-white image, he wears the line’s signature briefs, designed for all-day comfort. Another shot features the 49-year-old in a classic white T-shirt, highlighting his tattoos and athletic physique.
“I once said that my body wear modeling days had come to an end, but when Boss shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas I simply couldn’t refuse,” says Beckham.