DA MAN’s Top Fashion Campaigns List: Fall/Winter 2020


In a continuation of Dior’s latest menswear show, Kim Jones pays tribute to the late Judy Blame in Dior Men’s latest campaign. Jones has repurposed the ethereal backdrop we saw earlier this year for a series of moody portraits that reminds you of the paintings by old Dutch masters. Shot by Steven Meisel, the campaign features models Jecardi Skyes, Lucas El Bali, Ludwig Wilsdorff, Malick Bodian, Otto Nahmmacher, Patrick Waldon and Thatcher Thornto. Surrounded by glass walls, the models showcase the key looks from the Dior’s Fall/Winter 2020 collection and are arranged like sitters in a group portrait from Rembrant or Jan De Bray. “I loved the show we did to celebrate Judy Blame and wanted to highlight the couture aspects of the collection by recreating the set for the shoot,” said Jones.


DSquared2’s Fall/Winter 2020 collection and accompanying campaign marks the 25th anniversary of the Italian luxury fashion label. The “We Are Family” campaign is lensed by duo Mert Alas and Marcus Piggott, who have chosen to depict a family as a true reflection of the connections built over Dsquared2’s 25 years. Stars of the campaign are Edie Campbell, Kiki Willems, Lexi Boling, Grace Hartzel, Louis Goeckenjan, Joaquin Ibarra, Class Nemitz, Braien Vaiksaar and Jeremiah Berko.


Tom Ford takes backstage photography to a whole new level. The brand’s sophisticated campaign for fall 2020 was shot at the brand’s runway show in Los Angeles by Adam Katz Sinding. The campaign eschews conceptual elements to let the strength of the designs speak for themself. Stars of the campaign are models Marjan Jonkman and Mayowa Nicholas for the menswear, with Carine Roitfield in charge of styling. Fusing street and runway sensibilities, this campaign is nothing more than it needs to be: mature, sophisticated and simple.


Montblanc redefines the meaning of success with its new global campaign titled What Moves You, Makes You. This new campaign brings to life the maison’s mission to inspire people to express their full potential on their own terms. Furthermore, it celebrates those who have found their own original path to rewriting the codes of success. To help get the message through is writer and director Spike Lee, actor Taron Egerton along with actor and writer Chen Kun–figures who have inspired people and communities around them in their own ways. As part of this campaign, Montblanc is introducing Mark Makers, passionate doers who pursue what they love and follow intuition over directions. In this integrated campaign, the three Mark Makers brings to life real stories, unique perspectives and their authentic journeys.


Brad Pitt is back as Brioni’s brand ambassador for its fall/winter 2020 campaign. The American actor fronts the Italian brand’s
Fall 2020 “Tailoring Legends” advertising campaign in black- and-white images shot by Mikael Jansson. Set in Los Angeles, the series of portraits stand out with an intimate atmosphere that contrasts with Pitt’s strong personality and brings out his iconic sense of style. Pitt is seen in a selection of the brand’s expertly tailored pieces such as the Virgilio suit and Travel jacket from the Fall/Winter 2020 collection. This campaign also marks Brioni’s 75th anniversary.

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