Get ready for the coolest jackets and top suits from the fall/winter 2020 collections. We also love seeing how the fashion brands showcasing it through dreamy campaigns filled with artsy visuals and top celebrities and models. Check out our favourite fashion campaigns of the season:
1. LANVIN
For its Fall/Winter 2020 Denim Collection, Lanvin has chosen Dutch model Parker Van Noord as the face of the campaign. No stranger to the French luxury fashion house, Van Noord looks relaxed and natural in the latest casual pieces from the denim collection, including the denim jacket, T-shirt with Lanvin logo embroidered and the five-pockets denim pants in navy blue. Lensed by photographer Quentin Saunier, the campaign has a light blue kind-of curtain as the background; nice and simple to keep the focus on Van Noord and the collection designed by Bruno Sialelli.
2. LOUIS VUITTON
French fashion house Louis Vuitton has introduced Heaven on Earth as the theme for its Fall 2020 campaign. Light blue skies and clouds provides an ethereal backdrop for the collection by Virgil Abloh. Helping turn the transformative theme—which builds upon Abloh’s idea of boyhood—come true is none other than iconic photographer Tim Walker. The result is a dreamy and stunning campaign starring models Liam Walmsley, Ottawa Kwami, Abolaji Oshun and Senne Pluym. The clouds seen on the background and on the collection is Abloh’s representation of the innocence of a child: Seeing the world through unspoiled, untainted eyes that look towards the sky.
3. LEVI’S
Levi’s has collaborated with brand influencer Hailey Bieber and filmmaker Oge Egbuonu to deliver a Public Service Announcement campaign to encourage all eligible voters in the U.S. to learn about their rights and vote at the polls on November 3. The duo called on activists, scholars, organizers, influencers and friends to help bring to life this important campaign with its powerful message. Seen supporting the 2020 vote campaign is Jaden Smith, Ross Butler and Brandon Flynn.
4. GUESS
GUESS is excited to present Italian actor and singer Michele Morrone, best known for his role in Netflix’s most-viewed film “365 Days,” as the worldwide face of Guess Men’s Fall/Winter 2020 holiday campaign. The rolling hills and ivy-covered mansions of Villa Erba in Lake Como, Italy, serve as the background for the Los Angeles-based brand’s new collection of tailored menswear. The campaign was shot by fashion photographer Nima Benati. Guess’ chief creative officer Paul Marciano mentioned that the campaign marks the launch of the new Guess Men’s collection, reflecting its new focus on elevated, classic and high- quality styles which are perfectly in-line with Morrone’s personality.
5. COACH
Coach focuses on the value and meaning of family by launching Coach Family for its Fall 2020 collection global campaign. The campaign celebrates stories of togetherness, lasting relationships and the power of modern families— those we are born into and those we choose over time. Michael B. Jordan joins the likes of Jennifer Lopez and Coach ambassadors Kiko Mizuhara and Jeremy Lin in showing the world what family means to them. For his portion of the Coach Family campaign, the American actor is seen with his immediate family as well as his closest friends, all wrapped in the latest Coach Fall 2020 pieces.
“Togetherness and family are really important right now,” said Jordan. “For me, my family and friends are my support system. They’re what keep me going and keep me motivated to work hard, lead by example and be the best version of myself. I was thrilled to work with Coach on this campaign focused on family and relationships –because they are the things that really matter.”
6. DIOR MEN
In a continuation of Dior’s latest menswear show, Kim Jones pays tribute to the late Judy Blame in Dior Men’s latest campaign. Jones has repurposed the ethereal backdrop we saw earlier this year for a series of moody portraits that reminds you of the paintings by old Dutch masters. Shot by Steven Meisel, the campaign features models Jecardi Skyes, Lucas El Bali, Ludwig Wilsdorff, Malick Bodian, Otto Nahmmacher, Patrick Waldon and Thatcher Thornto. Surrounded by glass walls, the models showcase the key looks from the Dior’s Fall/Winter 2020 collection and are arranged like sitters in a group portrait from Rembrant or Jan De Bray. “I loved the show we did to celebrate Judy Blame and wanted to highlight the couture aspects of the collection by recreating the set for the shoot,” said Jones.
7. DSQUARED2
DSquared2’s Fall/Winter 2020 collection and accompanying campaign marks the 25th anniversary of the Italian luxury fashion label. The “We Are Family” campaign is lensed by duo Mert Alas and Marcus Piggott, who have chosen to depict a family as a true reflection of the connections built over Dsquared2’s 25 years. Stars of the campaign are Edie Campbell, Kiki Willems, Lexi Boling, Grace Hartzel, Louis Goeckenjan, Joaquin Ibarra, Class Nemitz, Braien Vaiksaar and Jeremiah Berko.
8. TOM FORD
Tom Ford takes backstage photography to a whole new level. The brand’s sophisticated campaign for fall 2020 was shot at the brand’s runway show in Los Angeles by Adam Katz Sinding. The campaign eschews conceptual elements to let the strength of the designs speak for themself. Stars of the campaign are models Marjan Jonkman and Mayowa Nicholas for the menswear, with Carine Roitfield in charge of styling. Fusing street and runway sensibilities, this campaign is nothing more than it needs to be: mature, sophisticated and simple.
9. MONTBLANC
Montblanc redefines the meaning of success with its new global campaign titled What Moves You, Makes You. This new campaign brings to life the maison’s mission to inspire people to express their full potential on their own terms. Furthermore, it celebrates those who have found their own original path to rewriting the codes of success. To help get the message through is writer and director Spike Lee, actor Taron Egerton along with actor and writer Chen Kun–figures who have inspired people and communities around them in their own ways. As part of this campaign, Montblanc is introducing Mark Makers, passionate doers who pursue what they love and follow intuition over directions. In this integrated campaign, the three Mark Makers brings to life real stories, unique perspectives and their authentic journeys.
10. BRIONI
Brad Pitt is back as Brioni’s brand ambassador for its fall/winter 2020 campaign. The American actor fronts the Italian brand’s
Fall 2020 “Tailoring Legends” advertising campaign in black- and-white images shot by Mikael Jansson. Set in Los Angeles, the series of portraits stand out with an intimate atmosphere that contrasts with Pitt’s strong personality and brings out his iconic sense of style. Pitt is seen in a selection of the brand’s expertly tailored pieces such as the Virgilio suit and Travel jacket from the Fall/Winter 2020 collection. This campaign also marks Brioni’s 75th anniversary.