As fall/winter 2019 collections are arriving in stores, we look at its campaigns that add more story to the collection. Check out the best fashion campaigns that we see so far in this season!
DSQUARED2 – ABSOLUTELY INSTAGRAMMABLE
Dsquared2’s fall/winter 2019/20 underwear campaign is inspired by chiseled Instagram influencers. Devin Truss, who’s known as a fitness model, becomes the new face for the brand’s print campaign for this season. Meanwhile, August Gonet, Diego Villarreal and Matt van de Sande starred as models for the accompanying video campaign that was designed to look like Instagram Stories. Wrapping things up, Alessio Pozzi and Elliot Meeten appeared in Dsquared2’s editorial campaign for its underwear selections this fall/winter.
LOUIS VUITTON – VIRTUAL REALITY
Under the direction of Virgil Abloh, Louis Vuitton takes its campaign menswear to a retro futuristic landscape with the help of the creative photographer Kenta Cobayashi’s and his normative digital tracing effect. Cobayashi is a Japanese photographer based in Shibuya, Tokyo, and is known for his mesmerizing works. In this campaign, he puts each silhouette into motion with lucid colors to transfer the viewer to a virtual world. Various Monogram bags are seen throughout the pictorial, together with the Keepall XL Puffer Bag, the Monogram Admiral Jacket and more.
VALENTINO – THE REALM OF FASHION
Valentino introduced spacey vibes for its latest campaign. Katsuhide Morimoto photographed the campaign with UFOs and a fashionable realm as the main theme, which is in line with Pierpaolo Piccioli’s space-age designs. The theme was further enhanced by models wearing graphic coats, tailored trousers and sporty sneakers. The entire campaign was styled by noted fashion director and stylist Tsuyoshi Nimura.
PRADA – THE ANATOMY OF ROMANCE
Prada presents an eclectic cast of characters for its fall/winter 2019/20 campaign. Photographer Willy Vanderperre still works for Prada and brings about a composition of man and nature. With “Anatomy of Romances” as its main theme, the campaign introduces a fresh perspective on love, live and romance. Finally, to liven up the concept, Prada has enlisted an army of well-known models, including Sora Choi, Lillian Conner, Freja Beha Erichsen, Gigi Hadid, Berit Heitmann, Maud Hoevelaken, Britt Van Den Herik, Rebecca Leigh, Elsemarie Riis, Mona Tougaard, Jing Wen, Anok Yai, Kirill Astashev, Daan Duez, Jeremiah Fordjour, Wellington Grant, Yang Hao, Freek Iven, Jeranimo van Russel, and Nathan Westling.
DIOR – GOING ARTSY
Dior Men’s fall/winter 2019/20 campaign is all about paying tribute to the world of art. To that end, it presented Christian Dior’s background as a gallerist and art collector. American fashion photographer Steven Meisel then captured the works of artist Raymond Pettibon from the 1970s alongside a slew of models. Kim Jones, Dior Men’s artistic director, pointed out that they selected their favorite pieces by Pettibon which have never been shown to the public before.
LANVIN – A RICH OUTING
Lanvin presents an unmistakably contemporary style as the highlight for its fall/winter 2019/20 offerings. Various outfits sporting the warm hues of fall are showcased in chic studio images to create an appealing pictorial outing. For this campaign, Lanvin has enlisted the services of photographer Glen Luchford and stylists Carlos Naxarion. Of course, the models are the true stars of the show, along with the brand’s cozy knitwear pieces and printed tops.
BALENCIAGA – TO THE DESSERTS
Looks like Balenciaga really manages to stand out from the crowd with its fall/winter 2019/20 campaign. Sets on a desert, the brand’s campaign imagery provides sharply contrasting vibes through colorful pieces. This visual journey was captured by Jean Pierre Attal who worked together with stylist Lotta Volkova. As for the highlighted pieces, these include chunky turtlenecks, oversized coats, slouchy trousers, vibrant parkas and quite a few other.
TOM FORD – ELEGANCE IN ACTION
For this fall/winter season, Tom Ford brings back Erik van Gils as one of the faces of the campaign. He shares the set with with Alexandre Cunha, Mariacarla Boscono and Anok Yai. Working with rich colors and fabrics, photographer Steven Klein knows really knows how to capture Ford’s luxurious designs and the campaign’s theme centered on elegance. From velvet suits to bold leather pants, the main pieces stand out the most as styled by Carine Roitfeld.
DOLCE & GABBANA – DANDY IN THE CITY
Having worked with Dolce & Gabbana for the brand’s previous campaign, photographer Branislav Simonick returns to the Italian fashion house for fall/winter 2019/20. To create what can only be described as a “real” atmosphere, the cast of models mingled with local city dwellers on set while parading Dolce & Gabbana’s latest sartorial creations. Rich colors, elegant tailoring and lavish prints were out in force to impress the world.
BERLUTI – A PLAY OF CONTRASTS
For its fall/winter 2019/20 campaign, Berluti enlisted models Khadim Sock, Wellington Grant and Sara Grace Wallerstedt. The pictorial showcases multiple looks from the brand’s latest collection, including a hand-cut suit in fine brown leather paired with matching pants with a zipped split at the ham. These were captured by Alasadair McLellan—who also photographed Berluti’s spring/summer 2019 collection.
JIL SANDER – ROAD TRIP
Jil Sander headed to the Scottish Highlands for this campaign. With the dramatic scenery of Scotland as the main theme, the campaign recreates the familiar vibes of a road trip by exploring the surrounding neighborhoods and uses the ever-changing color of the sky to present different moods. Creative directors Lucie and Luke Meier wanted to portray the natural feeling with intimate and grandiose environments. For photography, Nigel Shafran was chosen to capture the images of models exploring the marshlands. In the end, Jil Sander plays with strength and vulnerability, while the collection itself appears protective and strong with a certain delicacy to it that is just as important.
GIORGIO ARMANI – A SENSE OF COLOR
For Giorgio Armani’s fall/winter 2019/20 campaign, the brand featured Daisuke Ueda and Thijs Stenneberg. To get the moody portraits to represent the season’s aesthetics, famous fashion photographer duo Mert and Marcus were enlisted. The campaign perfectly captures the vibrant, incandescent and iridescent minimalism that is essential to Armani—a language in which the outfit becomes one with the person. This idea was then captured in pure and concentrated frames, where even black and white photos impart a sense of color.
BOTTEGA VENETA – A PLAY ON INDIVIDUALITY
Bottega Veneta goes to Joshua Tree, California, area for its fall/winter 2019/20 campaign. With strength, sensuality and being in the moment as its main themes, Bottega Veneta’s latest visual imagery is all about defining a point of view, a new way of seeing subtle individuality and then subverting that status. To get the mood of the campaign just right, the brand joined forces with photographer Tyrone Lebon along with models Fernandi Cabral and Augusta Alexander, who are seen posing next to a gold sportscar in a moody urban setting.