Cristiano Ronaldo Unveils FW16 Underwear Campaign

He always knows how to stay in the limelight


Cristiano Ronaldo CR7 Underwear Fall 2016 Campaign-1


While most people fix its eyes on Rio 2016 Olympics, one of the most popular (non-Olympic) athletes in the world, Cristiano Ronaldo, has somehow managed to steal the spotlight.

The Portuguese soccer player, who successfully led his national team to victory at the last Euro 2016 despite not being able to play for 90 minutes (he got injured but continued supporting his teammates from the sidelines), has unveiled the new fall campaign of his men’s underwear brand, CR7 Underwear.

The campaign features images of Ronaldo standing against a dark background that seems appropriate for the season. In contrast, the collection itself, which is divided into Expressive and Art lines, is dotted with bold colors and prints.


Cristiano Ronaldo CR7 Underwear Fall 2016 Campaign-2


Ronaldo explains that his designs are meant “to give people confidence, to make them both look and feel great.” He continues, “Underwear is the first thing you put on in the morning, so it’s the foundation to feeling your best. I always feel good when I’m wearing great underwear—it’s a confidence boost.”

To further give the wearers’ an extra boost of confidence, Ronaldo has also added an ultra-smooth microfiber material to the Bio pack.


Cristiano Ronaldo CR7 Underwear Fall 2016 Campaign-3


Cristiano Ronaldo CR7 Underwear Fall 2016 Campaign-4


The underwear is available on the brand’s official website.