On this landmark year, Zegna is proud to renew its sustainability pledge.
This year is, and has been, rather special for Ermenegildo Zegna, as the Italian fashion house celebrates its 110th anniversary. Perhaps the most important part of the celebrations is Zegna’s continued focus on going green. This is best exemplified by OASI Zegna, where the brand’s Lancifio Zegna was established and its green philosophy was ignited. OASI Zegna is a unique model of the brand’s environmental consciousness, a territory that now covers 100 square kilometers, from Trivero to Valle Cervo in the Alpi Biellesi, that would not have been possible without the visionary approach of the brand’s founder.
Furthermore, Zegna is partnering with Green Pea to create a new shop-in-shop at the world’s first Green Retail Park in Turin. It becomes a living example of Zegna’s sustainable philosophy, as well as showcasing the brand as one of the most sustainable fashion luxury brands.
Based on a true respect for earth and nature, Green Pea shares Zegna’s conscious mindset. With a 200 square meter space, the Zegna shop features an exclusive selection of the brand’s most iconic product, including the #UseTheExisting project, representing the brand’s commitment to sustainability. Launched with the Ermenegildo Zegna XXX F/W 2019 collection, #UseTheExisting embodies the brand’s pledge to use more natural and technical fabrics developed with innovative processes from pre-existing and post-consumer sources with the aim to make the dream of zero waste possible. It’s a vision that perfectly complements Green Pea’s mission to feature high-quality products created using materials that are in harmony with nature. It’s an authentic vision requiring an individual commitment to meet a collective purpose.
“In an ever-changing world, luxury companies can simply adapt to changes or choose to be a positive force in driving these changes. Our responsibility is to leverage our past to build a better present and future. This carries over everything we do, following our founder’s legacy. I’m very pleased that Zegna is part of the Green Pea project, partnering with Oscar Farinetti who shares the same sustainability ethos with us,” says Gildo Zegna, CEO of Ermenegildo Zegna.
Zegna’s offering within Green Pea will also include an exclusive Made to Measure brand experience featuring a unique selection of products and textiles, such as ACHILLFARMTM wool that comes directly from Zegna’s own fam in Australia, and 12MILMIL12 woven from the brand’s luxurious, superfine Australian wool. Moreover, Zegna offers Green Pea’s customers a selection of handmade products developed in collaboration with the San Patrignano community and an exclusive new range of OASI Zegna cashmere plaids made with #UseTheExisting fabric. Beyond Zegna’s products, customers will also have the opportunity to experience OASI Zegna first-hand in a scaled-down version of the nature park thoughtfully replicated outside its original environment: a walking pathway showcasing a total of 14 different botanical species on the building’s terrace, mapping out the history of the brand’s green lung OASI Zegna.
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