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<p><em>With his sharp presence and charm, Charles Melton turns a paparazzi chase into a stylish sneaker escape in Coach’s latest campaign</em></p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-110901" src="https://backend.daman.co.id/wp-content/uploads/2025/07/Charles-Melton-CoachFILEminimizer.jpg" alt="" width="2048" height="1358" srcset="https://backend.daman.co.id/wp-content/uploads/2025/07/Charles-Melton-CoachFILEminimizer.jpg 2048w, https://backend.daman.co.id/wp-content/uploads/2025/07/Charles-Melton-CoachFILEminimizer-300x199.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/07/Charles-Melton-CoachFILEminimizer-1024x679.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/07/Charles-Melton-CoachFILEminimizer-768x509.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2025/07/Charles-Melton-CoachFILEminimizer-1536x1019.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2025/07/Charles-Melton-CoachFILEminimizer-1568x1040.jpg 1568w" sizes="(max-width: 2048px) 100vw, 2048px" />In Coach’s vibrant “Not Just for Walking” campaign, Charles Melton takes the spotlight once again, showcasing the dynamic versatility of the Soho Sneaker. Directed by Alma Har’el, the scene features the 34-year-old actor as a celebrity pursued by paparazzi. With a clever diversion—tossing a pair of Soho Sneakers under a curtain—he makes a barefoot getaway. A convertible awaits, complete with a fresh pair of sneakers and a screenplay, setting the stage for his next move.</p>
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<div id="gallery-1" class="gallery-slider"><figure class="gallery-item">  <div class="gallery-icon">    <a href="https://backend.daman.co.id/wp-content/uploads/2025/07/Coach-Soho-Sneaker-2.png">      <img decoding="async" loading="lazy" src="https://backend.daman.co.id/wp-content/uploads/2025/07/Coach-Soho-Sneaker-2.png" alt="">    </a>  </div></figure><figure class="gallery-item">  <div class="gallery-icon">    <a href="https://backend.daman.co.id/wp-content/uploads/2025/07/Coach-Soho-Sneaker.png">      <img decoding="async" loading="lazy" src="https://backend.daman.co.id/wp-content/uploads/2025/07/Coach-Soho-Sneaker.png" alt="">    </a>  </div></figure></div>
<p>The Soho Sneaker, which debuted on Coach’s Spring 2025 runway and quickly hit stores, draws inspiration from cross-training sneakers of the 1980s and ’90s. True to Coach’s “Not Just for Walking” ethos, its design supports a lifestyle that’s active and expressive.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-110902" src="https://backend.daman.co.id/wp-content/uploads/2025/07/Soho-dkFILEminimizer-scaled.jpg" alt="" width="2560" height="1295" srcset="https://backend.daman.co.id/wp-content/uploads/2025/07/Soho-dkFILEminimizer-scaled.jpg 2560w, https://backend.daman.co.id/wp-content/uploads/2025/07/Soho-dkFILEminimizer-300x152.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/07/Soho-dkFILEminimizer-1024x518.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/07/Soho-dkFILEminimizer-768x388.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2025/07/Soho-dkFILEminimizer-1536x777.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2025/07/Soho-dkFILEminimizer-2048x1036.jpg 2048w, https://backend.daman.co.id/wp-content/uploads/2025/07/Soho-dkFILEminimizer-1568x793.jpg 1568w" sizes="(max-width: 2560px) 100vw, 2560px" />Sustainability also plays a key role in the sneaker’s construction. The upper is crafted from cotton denim sourced from regenerative farms while other components incorporate recycled and bio-based materials.</p>
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<p><iframe loading="lazy" title="Coach Soho Sneaker | Charles Melton | Not Just For Walking" width="750" height="422" src="https://www.youtube.com/embed/lnYjRTEcJKQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>


Coach recruits Charles Melton for new “Not Just for Walking” campaign

Charles Melton,

coach